Monthly Archives: February 2012

The Four Elements of A Successful B2B Lead Generation

According to Ancient Greeks, there are four elements as the roots of all existing elements. They are the earth, air, fire and water. Earth refers to fertility while the air is considered as wisdom. The fire is energy and passion if for water. These elements are the same requisites needed to fulfill a successful business-to-business (b2b) lead generation through a pay per lead campaign.  Read the rest of this entry »


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Speed and Accuracy: Fruits of Buying Leads

Before, when telemarketing service providers are not yet conceived, companies build their own in-house telemarketing firms. When business organizations offer lead generation services, most firms have been blessed with the ample time to concentrate on their epicenter, which is the core competencies. With the continuous evolution in marketing, another convenient and satisfying method has been begotten- the pay per lead or pay per appointment telemarketing.  Read the rest of this entry »

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Reliability, Experience, and Service: Three Things to Consider in a Telemarketing Company

Telemarketing companies provide some of the best lead generation services around. Also, when it comes to appointment settingtelemarketing firms provide excellent service. That is why many are probing the market for telemarketing firms to do lead generation and appointment setting for them to help them increase both their clientele and sales. So, what should you be looking for in a telemarketing company? Read the rest of this entry »


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