It is a given that your appointment setting campaigns are affected by the kind of history your accounting business already has. The older you are, the more things you can be known for. However, if you consider yourself comparable to those who wanted to change to a humbler direction, appointment setting gets even more difficult when it encounters those who want you to turn back.
Monthly Archives: April 2013
It is one thing to measure appointment setting prospects based on their budget and another thing to be unfairly biased just because you can tell they make a lot of money. This not only sets up your appointment setting process for immediate crash landing, it also skewers the kind of insightful evaluation that is staple to any appointment setting process.
You may be in a position to outsource IT sales lead generation but that does not mean you do it 100% without the approval of others. You can even be the guy who needs no paper work done and still your decision to outsource should be (and will be) exposed to those who would like to have something to say. You do not want a lead generation process to bring in potential customers who your people are not used to working for!
People say that telemarketing, in conjunction with other technologies, can be used to unmask the online fronts of many businesses. This is actually neither good nor bad. There are times when the online frontier really gives an unreliable impression that requires a telemarketing call to confirm. It could also be used to spill secrets that would violate a prospect’s confidence in any business.