There are times when even you think your lead generation process takes too long to qualify leads all for the sake of sales for your auto insurance business. Does it really take so much effort just so that prospects can get a little bit of auto insurance? Is there anything you can do to readjust your lead generation strategy to reduce all the bureaucratic hassle?
The Different Stages Of Lead Generation Should Handle The Small Things
If a few pieces of basic knowledge is all that prospects require, you will not have any trouble using your lead generation strategy to give them what they want. Perhaps the only problem is the idea of giving information for free. Well guess what? There is no point withholding easy information that anyone could just simply look up on the internet anyways.
Then again, perhaps that is your ticket to getting auto insurance leads and appointments while at the same time doing away with filling up so many forms and going through so many people just to get a few basic facts straight. Small marketing tactics like website optimization or blogging are enough to share that information and at the same time get the attention you first need for a lead generation strategy.
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There remains to be one risk however. That is the definition of what a ‘small thing’ could be. Sometimes what a prospect assumes to be a minor problem is in fact more complicated and they need your lead generation process to fully assess the situation. In other words, the same lead generation campaign should be aware when a prospect’s perspective differs from that of your insurance expertise.
- Cover what is common – As already hinted above, ‘small things’ should be information that does not require an auto insurance lead generation process just to disseminate. These include general facts that apply to all businesses. These should be something even your competitors acknowledge. This helps your lead generation campaign rule out those whose problems you have already tackled over and over.
- Emphasize value, not size or volume – Whatever your prospect may ask, you should know its value and why it can cost so much despite how simple it might be. At this point, your lead generation strategy should be careful not to overload your prospect’s mind and spend so much time explaining. Start by summarizing the reasons behind the value and why it should be appreciated in such a way.
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- Break the truth to them slowly – There is a bit of an emotional aspect to this as well. Prospects might feel uneasy when it looks like they are not tackling the same problems that seem so common. Your lead generation strategy should be careful in telling them the truth. Treat it like telling a patient they have a terminal disease when all they thought was that it was a harmless fever.
You should always try to make your lead generation process as simple as possible for prospects so that you can generate qualified auto insurance leads without hassle. Just make sure their definition of hassle does not conflict with what you really know.