By stage, this does not necessarily mean your appointment settingstrategy puts you up as some kind of actor. The stage could be more like one in events (like the AllThingsD D11 conference as described in this LinkedIn article). And speaking of which, it looks like even the top brass of the top tech giants are not free from critical eye (which, coincidentally, also includes that of average consumers). Are you ready once you are set up via appointment setting?
Monthly Archives: June 2013
Appointment setting is not free from the risks that advertising undertakes when it markets something a little bit too high above its actual grade. Dishonest advertising applies in B2B as much as it does in B2C. Just because your appointment setting campaign uses different mediums and tools does not mean your business is the same outside and inside.
Appointment setting can sound pretty pointless for IT companies that more or less do most of their work over the internet. On the other hand, the kind of meeting that only an appointment setting process can give still remains important in today’s tech-savvy business world. You just need to know how to put that importance in a simpler package to match the speed at which IT companies can deliver and work.