Appointment setting campaigns (especially inbound ones) tend to start by just standing around for a bit before engaging prospects. But suppose that your appointment setting campaign were actual people on the street with signs promoting your business. Which part of the street do they stand? Obviously wherever they can be seen! Unfortunately, this concept is lost in most appointment setting strategies when it comes to where customers really look.
Monthly Archives: July 2013
Many IT lead generation campaigns rely on support from additional marketing channels. Things like your IT company websites, a bit of social media presence, and a few blogs could actually make quite a difference in your marketing image. More importantly however, they can keep your main lead generation process free from overenthusiastic prospects who tend to have exaggerated expectations from today’s technology.