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Category Archives: Business Management

Long Lead Generation Over Such A Small Thing?

There are times when even you think your lead generation process takes too long to qualify leads all for the sake of sales for your auto insurance business. Does it really take so much effort just so that prospects can get a little bit of auto insurance? Is there anything you can do to readjust your lead generation strategy to reduce all the bureaucratic hassle?

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Appointment Setting Tips – Avoid Biases Based On Wealth

It is one thing to measure appointment setting prospects based on their budget and another thing to be unfairly biased just because you can tell they make a lot of money. This not only sets up your appointment setting process for immediate crash landing, it also skewers the kind of insightful evaluation that is staple to any appointment setting process.

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Sales Leads – Promoting A Different Bottom Line

 

Sales Leads, Advertising Sales Leads, Lead GenerationSales leads themselves are a fine example of why the bottom line is never the same for everyone, even if they are all part of one business organization. One group thinks a number of sales leads is God sent whereas another would look more closely at sales. Then again, these same sales leads serve purposes that can still rival that of solid cash for the company.

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Lead Generation Tips – Watch It When You Say “No Problem”

Lead generation strategies for business processes like accounting have a tendency to downplay a prospect’s problems. This is not a good idea but it actually can be if you know what it means to say “No problem” or “Piece of cake.” Basically, what you are attempting is a lead generation strategy that positions you as someone who thinks a prospect’s accounting fears are nothing to worry about.

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Should You Really Rely on Social Media for Lead Generation?

Lead Generation, Business to Business Leads, TelemarketingIn the past, marketers scoffed at social media and the use of the Internet in marketing. Well, look at what’s happening now? Marketers are all crazy about getting their company Facebook page up or making sure that they have a large number of followers on Twitter – even wanting to add-up entire Circles on Google+. All of this just comes to show how rapidly the marketing landscape can change. The question remains though – should you leave your lead generation campaign in the hands of social media?

The Internet wasn’t always a place for marketers to scour for new business sales leads. But ever since some marketer realized that there were indeed prospects on the World Wide Web, well, we pretty much are following in the footsteps of whoever that genius of a marketer was. More and more businesses are taking their marketing campaigns online and using social media to generate leads.

But should social media be entirely where your focus lies? Will social channels be effective enough to give you a productive lead generation program? Here are some answers to these kinds of questions.

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Lead Generation Tips – AoE Or Single-Target?

Depending on the situation, your lead generation strategy needs to either act like the AoE or single-target abilities in video games. The terms being used here generally describe skills that are used in either one of two distinction situations. These situations though can also apply to lead generation.

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Lead Generation Tips – Align With A Business’ Passions

Lead generation, like every other part of a business, should be as passionate about what your business is offering. If you do not have that passion, it does not matter what you use. You could use the full combination of email, social media, and even telemarketing. But if that lead generation process is completely devoid of that passion, you cannot expect for it to succeed.

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