Appointment setting campaigns (especially inbound ones) tend to start by just standing around for a bit before engaging prospects. But suppose that your appointment setting campaign were actual people on the street with signs promoting your business. Which part of the street do they stand? Obviously wherever they can be seen! Unfortunately, this concept is lost in most appointment setting strategies when it comes to where customers really look.
Category Archives: Marketing Materials
Many IT lead generation campaigns rely on support from additional marketing channels. Things like your IT company websites, a bit of social media presence, and a few blogs could actually make quite a difference in your marketing image. More importantly however, they can keep your main lead generation process free from overenthusiastic prospects who tend to have exaggerated expectations from today’s technology.
Appointment setting is not free from the risks that advertising undertakes when it markets something a little bit too high above its actual grade. Dishonest advertising applies in B2B as much as it does in B2C. Just because your appointment setting campaign uses different mediums and tools does not mean your business is the same outside and inside.
Sales leads themselves are a fine example of why the bottom line is never the same for everyone, even if they are all part of one business organization. One group thinks a number of sales leads is God sent whereas another would look more closely at sales. Then again, these same sales leads serve purposes that can still rival that of solid cash for the company.
You would usually generate sales leads by finding problems and then doing everything to offer a solution. For energy companies, this could range from tips on how to save up to evaluating prospects on their own habits. However, sometimes it is best to slow down and let your sales leads qualify themselves after that. You do not want to correct them and then just add more to the problem with pushy marketing tactics.
In the past, marketers scoffed at social media and the use of the Internet in marketing. Well, look at what’s happening now? Marketers are all crazy about getting their company Facebook page up or making sure that they have a large number of followers on Twitter – even wanting to add-up entire Circles on Google+. All of this just comes to show how rapidly the marketing landscape can change. The question remains though – should you leave your lead generation campaign in the hands of social media?
The Internet wasn’t always a place for marketers to scour for new business sales leads. But ever since some marketer realized that there were indeed prospects on the World Wide Web, well, we pretty much are following in the footsteps of whoever that genius of a marketer was. More and more businesses are taking their marketing campaigns online and using social media to generate leads.
But should social media be entirely where your focus lies? Will social channels be effective enough to give you a productive lead generation program? Here are some answers to these kinds of questions.
Hiring a telemarketing services provider is like flipping a coin – you either get heads or tails, with heads being success and tails, well, obviously failure. On the off chance that the coin does land on its side though, don’t plan on going to Vegas any time soon because you would have just used an entire month’s worth of luck.
As you may have already know though, hiring a provider doesn’t always go the way you want it to. That is why a lot of other businesses don’t always put their money and trust into the hands of outbound call centers. Well, it’s not really a wonder as no one wants to see their investment go down the drain.