It is one thing to measure appointment setting prospects based on their budget and another thing to be unfairly biased just because you can tell they make a lot of money. This not only sets up your appointment setting process for immediate crash landing, it also skewers the kind of insightful evaluation that is staple to any appointment setting process.
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Depending on the situation, your lead generation strategy needs to either act like the AoE or single-target abilities in video games. The terms being used here generally describe skills that are used in either one of two distinction situations. These situations though can also apply to lead generation.
There are times when B2B lead generation strategies can take something from mainstream consumer advertising. One example can be the concept of a spin-offs. Now as an advertising firm, you can view spin-offs as subtle marketing stunts in of themselves. They draw attention to the source (like the original movie, series, book etc) while at the same time reach a new audience. For lead generation, getting a new audience is always a good thing but also very challenging. Hence, a spin-off approach seems like the most logical answer.