Appointment setting campaigns (especially inbound ones) tend to start by just standing around for a bit before engaging prospects. But suppose that your appointment setting campaign were actual people on the street with signs promoting your business. Which part of the street do they stand? Obviously wherever they can be seen! Unfortunately, this concept is lost in most appointment setting strategies when it comes to where customers really look.
Tag Archives: energy procurement leads
Some of the cheesiest telemarketing pitches are based on the false assumption that everyone wants an alternative. The truth is not all alternatives are hot and it does not even matter whether you promote them via telemarketing or web marketing campaigns. In energy procurement for instance, sometimes it will take more than a ‘higher’ cause in your telemarketing pitch to get people to adapt your brand of energy production.
You would usually generate sales leads by finding problems and then doing everything to offer a solution. For energy companies, this could range from tips on how to save up to evaluating prospects on their own habits. However, sometimes it is best to slow down and let your sales leads qualify themselves after that. You do not want to correct them and then just add more to the problem with pushy marketing tactics.