Many IT lead generation campaigns rely on support from additional marketing channels. Things like your IT company websites, a bit of social media presence, and a few blogs could actually make quite a difference in your marketing image. More importantly however, they can keep your main lead generation process free from overenthusiastic prospects who tend to have exaggerated expectations from today’s technology.
Tag Archives: IT sales leads
Appointment setting can sound pretty pointless for IT companies that more or less do most of their work over the internet. On the other hand, the kind of meeting that only an appointment setting process can give still remains important in today’s tech-savvy business world. You just need to know how to put that importance in a simpler package to match the speed at which IT companies can deliver and work.
You may be in a position to outsource IT sales lead generation but that does not mean you do it 100% without the approval of others. You can even be the guy who needs no paper work done and still your decision to outsource should be (and will be) exposed to those who would like to have something to say. You do not want a lead generation process to bring in potential customers who your people are not used to working for!