Appointment setting can sound pretty pointless for IT companies that more or less do most of their work over the internet. On the other hand, the kind of meeting that only an appointment setting process can give still remains important in today’s tech-savvy business world. You just need to know how to put that importance in a simpler package to match the speed at which IT companies can deliver and work.
Tag Archives: sales leads
Do not underestimate the speed which telemarketing can respond, especially during a crisis that has forced responses to delay in your entire lead generation campaign. It is not only form of business communication that talks fast. It’s also fast enough to know it has been cut off. It is like comparing errors in software compared to errors in something simpler like an abacus. You do not need an expert to know if the latter’s broken.
It is one thing to measure appointment setting prospects based on their budget and another thing to be unfairly biased just because you can tell they make a lot of money. This not only sets up your appointment setting process for immediate crash landing, it also skewers the kind of insightful evaluation that is staple to any appointment setting process.
You may be in a position to outsource IT sales lead generation but that does not mean you do it 100% without the approval of others. You can even be the guy who needs no paper work done and still your decision to outsource should be (and will be) exposed to those who would like to have something to say. You do not want a lead generation process to bring in potential customers who your people are not used to working for!
People say that telemarketing, in conjunction with other technologies, can be used to unmask the online fronts of many businesses. This is actually neither good nor bad. There are times when the online frontier really gives an unreliable impression that requires a telemarketing call to confirm. It could also be used to spill secrets that would violate a prospect’s confidence in any business.
Shifting your lead generation process from a selling mindset to a teaching one is becoming increasingly common among many B2B industries like advertising. The very existence of businesses like yours is based on the simple fact that not all companies know how to market themselves to consumers. The goal of your lead generation strategy is to go beyond finding those with the potential to pay.
Sales leads themselves are a fine example of why the bottom line is never the same for everyone, even if they are all part of one business organization. One group thinks a number of sales leads is God sent whereas another would look more closely at sales. Then again, these same sales leads serve purposes that can still rival that of solid cash for the company.