Outbound Telemarketing – The Game of Cat & Mouse?

When you’re at home you may just happen upon a mouse. And if you’ve got a cat, well, you’re either going to see something of nature’s own design (the chase may also be quite comedic). We can say that cats are programmed to chase mice… much like how telemarketers are tasked with chasing prospects. In a way, telemarketing is quite similar to the game of cat and mouse.

 

Lead Generation – Can Customer Service Do It?

We often have customer services programs in place in order to keep our customers happy – we all feel real glad when we can call or chat with someone that has a possible solution to our problems with certain products and services. One question which you can ask as a marketer though, is if customer service can help with lead generation? Well, it doesn’t seem like it… or can it?

 

Lead Generation Tips – AoE Or Single-Target?

Depending on the situation, your lead generation strategy needs to either act like the AoE or single-target abilities in video games. The terms being used here generally describe skills that are used in either one of two distinction situations. These situations though can also apply to lead generation.

 

Accounting Telemarketing Tips – Avoid Looking Like Trouble

Do not think the title is just stating the obvious. As gatekeepers continue to be a major accounting telemarketing obstacle, there are many ways your callers could look like trouble. Fortunately, if you know how that can be so, getting past them will be easy. What makes this problematic is that some telemarketing professionals can be prone to demonizing them.

 

Lead Generation Tips – Use A Spin-off To Expand Scope

There are times when B2B lead generation strategies can take something from mainstream consumer advertising. One example can be the concept of a spin-offs. Now as an advertising firm, you can view spin-offs as subtle marketing stunts in of themselves. They draw attention to the source (like the original movie, series, book etc) while at the same time reach a new audience. For lead generation, getting a new audience is always a good thing but also very challenging. Hence, a spin-off approach seems like the most logical answer.

 

Lead Generation Tips – Understand Anger’s Presence

Whatever method you employ for lead generation, there is always the risk of angering someone. It is just a natural part of marketing. Whether it is having your ear shouted off over the phone or getting cussed out in an email response, these things can happen in any lead generation campaign.

However, you might develop a tendency to assume that having anger either on your end or that of your prospect’s means you have done something wrong. On the contrary that is not always the case. There are just too many reasons for why blow-ups occur during lead generation, be it telemarketing, email or any other medium. What you really need to do is understand where the anger is coming from and if it even is indicative of anything significant to your lead generation strategy.

 

Lead Generation – Your Results Tie With Your Customers

The results of a B2B sales lead generation campaign is not limited to just amount of business leads you acquired. It is not even just the amount of sales that came out of those leads. As an advertising firm, you know very well that your success ties with the success of your own business customers. A successful lead generation company can get you all the opportunities you and your salespeople can enjoy the benefits of closing them.

But if the same lead generation firm cannot help you fully understand your prospect’s needs, you need to ask for more.

 

Lead Generation Tips – Choose Methods That Fit Image

Arguing over the best lead generation tool can only stay productive for so long. While there is a point in comparing and contrasting, eventually you must realize that each method is equal in terms of pros and cons. What could be more productive is identifying which of these lead generation approaches are a suitable match to your business image.

 

Sales Leads – An Unlikely Way To Prevent Headaches

While you are on vacation, your sales leads can play an unlikely role in reducing headaches. This is not because of some unseen medical quality or complex psychological reason. The reasoning is far simpler: Once these sales leads are qualified, they are qualified. No more need for worries.

 

Lead Generation – Summoning Your Own Brethren Court

There are times when you use lead generation to invite several business leaders at once to an event in which you hope to market to them all at once. A similar thing happens in the movie Pirates of the Caribbean: At World’s End. When the pirates find their very way of life threatened by colonial tyranny, they summon the Brethren Court: an assembly of the world’s seven most notorious Pirate Lords to make their stand. You want a more similar case in lead generation? That is actually akin to calling leaders you would rather not but circumstances require you to work with them.