Generally, the answer is yes. There are many cases when a telemarketing call is called to be traced. This ranges from your typical reasons of police investigation to less well known purposes like lead generation. In all cases though, they all have the obvious need for knowing where your calls go to and from where you get them.
Your B2B Leads Are Identified This Way
B2B telemarketers are supposed to provide their clients with accurate information on possible sales opportunities. On the other hand, if there is no control on the amount of opportunities going through the funnel, salespeople risk either having too much work or no work at all. Either way, there is not a lot of money being made and businesses might need more than a stable flow if they want to earn more for growth and expansion.
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It does not help if you cannot get as much as a physical location of a prospect. Now before you start reeling back with the fear of invading your customer’s privacy know this: How can your business serve another that it does not know? On a B2C level, do customers stand in front of a cashier expecting their order without actually saying it? Obviously not. You say what you want to buy.
It is the same with B2B leads except you will need more details. If you are making an outbound call and a prospect responds with interest, you still need to know who that prospect is, what do they need, when do they need it, and when can they organize a meeting with your sales representative. If you are receiving an inbound call, you will need the same details. If you have an outsourced telemarketing firm as your middle-man, you need information on their own company as well in order to make sure they deliver as promised.
If It Cannot Be Traced Then Something Is Wrong
Despite the efforts of federal agencies, telemarketing scams still exist and you need to ensure that you are not being misrepresented by such scammers. Unfortunately, even companies like American Express have suffered backlash because they employed such practices (as reported by CNN Money):
“Among the violations, government officials said telemarketers misled customers into believing they’d receive $300 when they signed up for the “Blue Sky” credit card program from American Express Centurion Bank. Customers never received the money.”
Do not make the same mistake whether it comes to your in-house call center agents or that of an outsourced telemarketer. Ironically, this is done by monitoring and tracing the calls being made to find proof that none of your legitimate calls match those of conmen.
Related Content: Be Careful With Contact Data When Outsourcing B2B Telemarketing
Of course, you get to draw the line as well when it comes to how far the tracing needs to go. You have just as much right to your privacy and protection against wild witch hunts after all. That is why you have to maintain a complete overview as well as complete responsibility over where you get your calls, where they are made, and to whom. Always keep a close eye whether it is for B2B appointment setting or a business investigation!